Hathayan
- 01 — In language
- Disconnected speech, said by someone in a fever or out of consciousness.
- 02 — In art
- A flow of illogical ideas, blurred images, and scenes that nothing connects, yet they run deep.
- 03 — For us
- A state between reality and dream, where things look strange, but honest.
Why we rave
- The promise
- Work that looks like no one else's, stops the scroll, and stays in memory after.
- Positioning
- For anyone tired of the familiar: Hathayan turns the ordinary into an unforgettable surreal scene.
- The market is full of polished, identical content. Young artists and brands are looking for a strange visual voice that sounds like them.
- The ordinary is epic
- Sadness is funny
- The strange is honest
How we speak
Sadly satirical, simply dreamy, warm despite the dark.
- 01We take the trivial completely seriously, and the serious lightly.
- 02We start with a question or a scene, never a definition or an ad.
- 03Short sentences. Silence between them.
We say
The skewer fell. Nobody noticed.
We never say
Best shawarma in Riyadh, don't miss it!
We are not
- Formal
- Over-polished
- Heavy slogans
- Recycled ads
The Hathayan character
- Satirical
- We laugh at serious things, and take trivial ones completely seriously.
- Sad
- Every ordinary scene hides a small sadness, waiting to be noticed.
- Absurd
- Logic is optional. The unexpected scene is the rule.
- Honest
- Our strangeness is not a mask. It is another way of telling the truth.